How did the new video get made?
Planet X asks Steve Jeffery what the video is about and how it was made
PX: What is the new video about?
SJ: We wanted something different for the summer surf release so looked at how we could mix retro Californian beach imagery with an underlying hint of the macabre.
The tracks themselves are inspired by early surf pioneers and musicians who set the culture and vibe of the scene back in the day.
For the video we took it and applied the darker skew of Killer Tone Jones using 2 and 3D animation and live footage.
PX: There are some very large people in the video….
SJ: Yep, we wanted to contrast the honed and bronzed bodies of the surfers and the effects of the food and drinks used to promote the culture. They contradict each other and the waste contributes to ruining the seas and beaches that draw the people into surfing.
I remember vividly one of the original protest groups , Surfers Against Sewage in the UK back in the last century https://www.sas.org.uk/ This and the photography of Martin Parr and his portrayal of New Brighton in his famous photo series The Last Resort https://pro.magnumphotos.com/C.aspx?VP3=SearchResult&ALID=2S5RYDYDHEB9 helped shaped the setting and storyline.
We transported it to the other side of the globe and to the beaches and surf culture of the 1950s and 60s.
PX: How was the video made?
SJ: The video is a mixture of 2D and 3D animation with some live footage and photos I’ve taken.
The images were animated using Da Vinci Resolve and we added some green screen surfer skeletons and Killer Tone Jones footage to the mix.
It took some time to do as a lot of the images were hand cut from old magazines , photographed using my Nikon D5300 and digitised.
This process gave us the maximum amount of flexibility and a great number of options when piecing the scenes together.
PX: Are you happy with the outcome?
SJ: Yes, for our first full length attempt at a 2D based animation it works well. Lots to learn for future projects! Can’t wait!
PX: It isn’t the usual type of video associated with this type of music. Do you think that will be a problem?
SJ: Yes, it will be for sure. Many people into this type of music are broadminded and happy to take things as they are, however it will no doubt upset some people. But if it doesn’t then it isn’t rock and roll !!!
PX: What’s next?
SJ: Working on the video for our Halloween release ‘Helloween’. This is still in development but may well be a mixture of animation and live footage.